Brandbase

Definition: Brand Activation is the smooth integration of all available means of communication in a creative platform to activate consumers. Activate means the stimulation of:

1. interest
2. trial
3. loyalty

New means of communication appear annually. This list of means of communication clearly shows that marketing communication is a field for well-trained specialists: PR, DM, Website, E-mail, Telephone, Print, Radio, TV, Outdoor Advertising, Events, Retail, Brochure, Mobile, SP, Incentives, PS, Trade Fairs, Spectaculars, Sponsoring, JP, Design, IC, TM, etc.